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Whats Outside The Volvo Box?
Volvo is a brand that has been defined by big adjectives like safety functionality and practicability. These qualities of the Volvo vehicles have come to represent to the people who purchase them. But the Swedish automaker wanted to attain more. So Volvo goes out of the box.
What is outside the box is a far cry from the conservative design and boxy styling Volvo at one point was linked to. Nowadays the Volvo pools of artsy designers and engineers are absorbed in coming up with sporty chic and youthful product lines to pull more aficionados to the Volvo marque and to rival German automakers that have cultivated a prominent niche in the styling realm.
Inevitably Volvo has to produce stylish cars to attract even the next generation of drivers. The Volvo V70 for one has continued to prosper on the back of traditional Volvo virtues. But the automaker has taken the necessary steps to ensure that the new estate is not a dynamic dullard.
The third generation V70 which was unveiled on 2 February was developed to be a slightly more upmarket car than its ancestor. The wagon uses a unique design sharing little externally with other Volvos. It will be featuring a proud Volvo grille a 3.2 liter straightsix a 3.0 liter turbo straightsix a lightpressure turbo 2.5 liter straightfive and two 2.4 liters straightfive diesel engines. Over 80 percent of Volvo V70s are sold in Europe one third of this goes to Sweden. The V70 has been the hot selling car in Sweden for many years.
Volvos new C30 is said to have wiped out the conservative roots by delivering versatile and impressive looks and performance that demand undivided attention. The C30 a compact nearluxury car is a threedoor fourseat hatchback version of the S40 V50 and the C70. The Volvo C30 is powered by I4 and I5 engines and shares the same Ford C1 platform with its siblings. The engines consist of a 2.4L inlinefive with 168hp and 170 lbft of torque and a turbocharged 2.5L inlinefive with 218hp and 236 lbft of torque provide considerable torque. Additionally the 2.5L block is notable for its minimal turbo lag. The base 2.4L engine is mated to a fivespeed manual while the turbocharged 2.5L is given a closeratio sixspeed gearbox. A fivespeed automatic with manual shifting is also available.
Volvos hatchback which was introduced at the 2006 Paris Motor Show was launched in the United States market as a 2008 model in October. The hatchback is especially designed to lure the youth market and compete with the Audi A3 BMW 1 Series Volkswagen Golf and the Mini Cooper. Volvo is expected to produce 65000 units of the C30 annually. Seventy five percent of which will be for the European market.
The threedoor C30 the smallest Volvo yet flaunts its daring exterior contrary to the conservative Volvos. The C30 design team lead by Simon Lamarre began with the C1 chassis that serves the S40 sedan and the V50. The chassis provides the hatchback with a solid platform. The resulting car is an icon with a captivating mix of all essential auto elements funky styling and superb driving dynamics without compromising the Volvo feel.
Standard equipment included in the 2.4i covers ABS traction control a fourspeaker CD stereo a cruise control a remote keyless entry air conditioning power windows a tilt/telescope steering column front/side/sidecurtain airbags and a rear fog light. The T5 adds front fog lamps an eightspeaker stereo with MP3/WMA and a trip computer.
Stand alone options include a sunroof leather seats and a DVD navigation system. The Swedish automaker offers the Premium Sport and the Dynaudio packages which feature items like the automatic climate control a power driver seat with memory heated front seats Xenon headlamps a sport chassis an autodimming rearview mirror and a tenspeaker sound system.
About the writer: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit Mi. She is a native of the motor city and grew up around cars hence her expertise in the automotive field.
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